If you want to be inspired to achieve more with CX, speak with the those leading their companies  programmes. In conjunction with MyCustomer magazine, Clientship’s Christopher Brooks does eaxactly that. Christopher identifies brands which are excelling at Customer Experience. He asks those leading their progress to share their stories.

Although from different sectors, each has common strands. Read how strong leadership, a purpose all value, employee engagement and a focus on what matters to customers make the difference.

Our favourite three from this year have an international flavour. CX stories come from the UK (with a Swedish twist), Spain and Croatia.

Meet Branimir Spajić, Director of Customer Experience at Hrvatski Telecom (Croatia).

Branimar is a leading light in CX. He has built a programme to engage employees any organisation would envy. Branimar sees the bigger picture, but knows you need engagement all the way,

” It’s not a sprint, but a marathon. This can make success hard to show from day to day, because you often have to wait for results. So you must find something to motivate colleagues on a daily basis.”

Learn the full story at Hrvatski Telecom’s Customer Experience interview.

Meet David Orza, Head of Customer Experience at Abanca (Spain). 

Retail banking is always under pressure from regulators and new entrant competition. Customer expectations have rocketed with the arrival of digital banking and open architecture. David’s story is how Abanca has successfully launched a new retail bank. Read how Abanca are creating a distinction through customer experience.

“From the very beginning, we had the firm conviction that being customer- centric would not be an exclusive task of a single department, but should be present in our day to day.”

Learn the full story at Abanca’s Customer Experience interview.

Meet Nicola Langley, Customer Experience Development, Volvo (UK)

The automotive sector is transforming. Both in terms of products and how customers purchase vehicles. With digital waking up to the ease in which vehicles can be sold online, the showroom is transforming from a dealership to a destination. This has meant customer experience has become the number one priority.  Nicola provides incredible insights into what can be achieved when you put the customer first and build the brand into the distinction.

“People align themselves to the culture of the brand. That important consistency of quality is easier to achieve when your people believe in the brand.”

Learn the full story at Volvo’s Customer Experience interview.

This series wouldn’t be possible with the incredible support from the team at MyCustomer. If you aren’t already signed up to the free international CX online magazine, please benefit at MyCustomer.

And finally, we are very grateful to Clientship’s Christopher Brooks for keeping an ear to the ground and an eye on success, and bringing these inspiring stories. The 2020 schedule of interviews is lining up well. CX leaders from the energy, education and hospitality sector are due to share their stories too.

If you have a CX leadership story to nominate, contact christopher.brooks@clientship.com for more information. Clientship is an award winning international customer experience company. To read more about what we do or discuss how we can help visit www.clientship.com.

Recomienda