Virtual and augmented reality have a significant impact on the shopping experience and are forcing retailers to change dramatically. Remember the Tom Cruise movie Minority Report, in which entering a store
elicited a personal message from an automated system? Now this is a reality, it is now so easy to find the products you need or want … Your phone, or other similar AR device, can already tell you the location of your desired items within a store or tell you where to shop to get the best deal on those items.

But Virtual Reality goes much further … Imagine that you are at home. You could put on a VR headset, virtually go to your favorite stores, and try whatever you want. You can see if he likes the look of the outfit, and his virtual world will determine the appropriate size. There is also a potential AI component here. Because, as you buy, stores or applications get smarter. Everything said so far has taken a huge boost thanks to Covid-19, which has supercharged everything virtual, propelling industries like retail into the future.

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According to IBM’s 2020 US Retail Index report, the pandemic has accelerated the shift to digital shopping in about five years. Augmented reality (AR) apps have been on the rise with virtual
“try-before-you-buy” experiences ranging from previewing furniture and products in your home with everyday brands like IKEA and Home Depot, to virtually trying out luxury fashion. like Louis. Vuitton and Gucci. Once a nice feature to have, AR has quickly become an essential technology for retailers.

Guest post writer, Lucia González, Marketing Manager, Flame Analytics