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Voice of the Customer

/Tag:Voice of the Customer

Customer Experience is evolving. Don’t get left behind

Look in the rear view mirror and you will see customer experience being 'sold' as a means to generate more customer transactions for the purpose of driving profit for shareholders. Look forward towards the horizon and you will see customer experience being 'applied' to create better outcomes which lead to positive societal gains. The last [...]

Is your inbox full of customer feedback surveys too?

It's not even 9am and my inbox contains several customer feedback surveys from recent transactions. Understanding what matters most to customers and how well it's delivered upon is critical to organisations and the feedback survey (known as Voice of the Customer or VoC) is the most effective way to collect this insight. However, when you [...]

By |January 27th, 2020|Clientship UK, Customer Experience|0 Comments

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