No customer strategy model works if it is not applied correctly. An effective transformation will include the following key elements:
Customer Value Proposition
What does the brand stand for, and what are the explicit and implicit promises that this value proposition means for the everyday activities of all employees?
How does the brand differentiate through the experiences it delivers to its customers? A brand is much more than a fancy logo or a catchy name. We help our clients:
- Define a unique brand promise, inherent to its own strategy, coherent with its history, attuned to its customers and unbeatable against competitors
- Define brand benefits that are aligned with the organization’s strategic direction
- Develop each benefit into solid value building blocks that can be perceived by anyone
Customer-centric Operations, Practices and Processes
Realignment of operations, practices and process to ensure the customer’s expectations and desired outcomes are the basis for all internal activities.
Development of leadership competencies to represent the customer’s voice within the organization and ensure that their interests are reflected in all decision making.
Realigned Governance and Performance Management Practices
Performance Management & Governance are critical to ensure rapid learning and disciplined growth through CX. As a science it’s often confused by enthusiasm and energy. Like other business practices, CX demands thoroughness and accountability.