Customer Experience Design
Formerly: Brand Experience
The brand is much more than just a logo and an appealing name, much more than the company’s legacy, the brand is everything.
We collaborate alongside our clients with proven methods in order to achieve:
Defining a unique brand promise (inherent to the strategy, coherent with the organization’s history and unbeatable against the competition).
Building brand benefits facilitating the understanding of the strategic direction of the company throughout all organizational levels.
Narrowing each of the benefits into specific components (building blocks) that can be perceived directly by customers.
Having these elements available will allow a connection between the brand experience model with the customer experience, thus generating a coherent, sustainable and customer-centric model.
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