Customer Experience Design

Formerly: Brand Experience

The brand is much more than just a logo and an appealing name, much more than the company’s legacy, the brand is everything.

We collaborate alongside our clients with proven methods in order to achieve:

  • Defining a unique brand promise (inherent to the strategy, coherent with the organization’s history and unbeatable against the competition).
  • Building brand benefits facilitating the understanding of the strategic direction of the company throughout all organizational levels.
  • Narrowing each of the benefits into specific components (building blocks) that can be perceived directly by customers.

Having these elements available will allow a connection between the brand experience model with the customer experience, thus generating a coherent, sustainable and customer-centric model.